Online Marketing Blog von Rouven Berz - Praxiswissen & Insights

Willkommen im Newsroom für digitales Marketing!

Hier gibt’s aktuelle Trends, smarte Strategien und praxisnahe Insights rund um SEO, SEA, Webdesign, Social Media und Conversion-Optimierung. Kurz, knackig und immer am Puls der Zeit.

Illustration zur Landingpage-Optimierung mit Laptop, Call-to-Action, SEO-Icons und Conversion-Grafik

Landingpage-Optimierung: So machst Du Deine Website zur Conversion-Maschine

Rouven Berz 14. April 2025

Smartphone mit geöffneter Kartenansicht – symbolisch für lokale Google Maps Anzeigen

Google Maps Anzeigen erfolgreich schalten & lokale Sichtbarkeit steigern

Rouven Berz 1. April 2025

Hand am Laptop wertet visuell dargestellte Analysedaten aus, auf dem Bildschirm sind steigende Diagramme und KPIs zu sehen – symbolisiert Conversion-Optimierung

Conversion-Optimierung erklärt: Definition, Maßnahmen & Best Practices

Rouven Berz 25. März 2025

Screenshot des Google Maps-Eintrags von Rouven Berz, Online Marketing Freelancer, mit Standort und relevanten Geschäftsinformationen

Google Maps Ranking verbessern: 15 bewährte Tipps für mehr lokale Sichtbarkeit

Rouven Berz 20. März 2025

Laptop mit einer Lupe auf dem Bildschirm, die das Wort „SEO“ vergrößert, umgeben von digitalen Marketing-Elementen und Analysen.

Was kostet SEO 2025? Preise & Kosten für Suchmaschinenoptimierung im Überblick

Rouven Berz 6. März 2025

Google Unternehmensprofil bearbeiten – Demo-Ansicht des Google My Business Dashboards mit Bearbeitungsoptionen

Google Unternehmensprofil bearbeiten & optimieren – So geht’s

Rouven Berz 4. März 2025

Website Relaunch – Illustration eines Teams, das an der Neugestaltung einer Website arbeitet

Website Relaunch – Der ultimative Leitfaden für eine erfolgreiche Neugestaltung

Rouven Berz 18. Februar 2025

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